A b o u t B a r b a r a
S h e r
Barbara Sher is a business owner, career
counselor, and best-selling author of seven books, each of which
provides a down-to-earth, nuts-and-bolts method for uncovering natural
talent, pinpointing goals and turning dreams into reality. She has often
been named the "godmother of life coaching" by the media and her many
fans. Barbara has presented seminars and workshops throughout the world
to universities, professional organizations, Fortune 100 corporations,
and federal and state government agencies. She has been called "a
standup comic with a message" and “the best speaker we have ever seen,”
in evaluations. Joining forces with public television, she has also
created five hour-long special programs that continue to air in cities
around the U.S.
In 1972 Sher invented Success Teams—small groups
in which members dedicate their efforts to helping each other find and
achieve their goals. Today,
Sher's Success Teams are operating across the globe Cupertino to Kathmandu.
book Wishcraft: How to Get What You Really Want, (1979), has become a
classic, selling over one million copies in more than a dozen translations. In addition to its popularity
with readers, Wishcraft is used as the text for university classes all
over the world and is a standard handbook for career counselors,
coaches, social workers and teachers. In 2009 Wishcraft celebrates its 30th year in print with special
events around the world. You'll find a list of events and contests, as well as the story of how Sher
came to write Wishcraft and true, amazing stories from her readers, at shersuccessteams.com
Sher's second book, Teamworks:
Building Support Groups That Guarantee Success (1989) followed up on the
powerful Success Team system.
Noting how many people stated that they didn’t
know what life goals to strive for, Sher began hosting problem-solving
sessions and used them to design dozens of innovative techniques that
freed people from “goal-paralysis.” Her ingenious, sensible and
respectful techniques for overcoming resistance have been widely praised
by psychologists and career counselors and made her third book I Could
Do Anything if I Only Knew What It Was (1994), a top seller for the last
15 years appearing on best-seller lists all over the U.S. and Europe,
including The New York Times, The Wall Street Journal and USA Today.
Barbara's fourth book, Live the Life You Love: In 10 Easy Step-By-Step Lessons (1996), winner of the top award for “Motivational Book”
by the Books for a Better Life Commission (a consortium of all major
publishers), is a ten-lesson course that teaches, in an appealing and
accessible format, the individual skills needed to identify the reader's
own motivational style, find his or her goals and achieve them.
In her fifth book, Barbara took a new and
different look at creating a great life after age forty. The book, It's
Only Too Late If You Don't Start Now: How to Create Your Second Life At
Any Age (1999) found such favor with readers of all ages that it became
her first public television pledge special and has been aired
continually for over 10 years. Her subsequent public television pledge
specials, "Live the Life You Love,” “Map to Success," “Barbara Sher's
Idea Party," and her latest, “Refuse To Choose” have also been very
popular and have broken fundraising records for PBS stations all around
Barbara's sixth book, Barbara Sher's Idea Book,
was self-published to accompany her public television show of the same
name. (It can be seen and purchased at
This is the second in her eBook and audio series called HOW TO DO WHAT YOU LOVE
WITHOUT STARVING TO DEATH. The first, a cartoon booklet titled 'How To do What You Want When You Have No Goals,
No Character, and You're Often in a Lousy Mood' will soon be available at
Genius Press, Unltd.
Sher’s latest book, Refuse To Choose (2006) deals
with people who have so many interests they’re unable to choose only one
(she has named them ‘Scanners’). This subject has obviously struck a
nerve. “In the last four months since the book and the TV show have been
out in the public eye, I’ve received an astonishing number of
impassioned letters,” she said. “And all of them say Thank you!” As
usual, Sher’s advice is not what you expect. She finds that Scanners
aren’t dilettantes or undisciplined, and they don’t change interests
because of A.D.D. or a fear of success. “They seem to be highly
intelligent, multi-talented people who need to have more interests than
the average person,” she says.
Much of the year Ms. Sher travels throughout the
world giving workshops and week-long retreats for Scanners. This year she'll begin her year-long program teaching people to do what she does: write, speak and travel.
In the spring and fall she's at her second home in a small village in
Central Turkey where she teaches e-commerce to village weavers (www.kilimwomen.com).
The rest of the time she's in her New York City apartment writing,
keeping up her busy bulletin board, running Idea Parties on Twitter and walking her 3-year-old rescued
Other Programs and Highlights
Sher has received many awards and an honorary
PhD; she has appeared on local and national radio and television shows,
including The Oprah Winfrey Show, CNN, the Today Show, 60 Minutes and
Good Morning America, and has had feature articles in The New York
Times, The Wall Street Journal and many other newspapers and magazines.
She was a Life Coach columnist for Real Simple Magazine. And Sher
periodically teaches seminars at the Smithsonian Institute, Harvard
University and New York University.
Barbara Sher's clients
what they're saying
about Barbara's presentations....
If you'd like to discuss having Barbara Sher speak at your next event,